I didn't want to delay this post related to the blog's topic, growth hacking. So, here you can find the first post 100% growth mindset. I am going to tell you what I usually do every week at work. I want to show you a quick example of growth hacking task.
The Director, of the company I work for, has suggested that we should create a new page with all offers on our website. Where users can access from the homepage easy (as does one of our competitor, Prezzo). As far, we have the offers in each outlet's page. Why? Because sometimes each outlet require a different offer. Maybe is not enough for our customer or even is difficult to see. Anyhow, I think so is a good idea. This new page might be a good idea for customers who are looking for offers directly. The task is clear. Now, it's time to work.
My idea for this task is to apply the methodology of the Deming Cycle, a four-stage methodology for continuous improvement of products and services I learned from a Lean and Agile mooc in Miriadax.
This methodology, developed by Edward Deming in the 1950s, is a process of continuous improvement through a four-stage: plan, do, study and adjust. This emphasis on observation has the origin in Lean manufacturing / Toyota Production System literature. These ideas will be developed in future articles.
- Plan: I have to create a new page in WordPress. I can see the mockups that have the competition (benchmarking). Also, link this page to the main menu and set up SEO (meta title and meta description). I can use Pixabay to download free license image and then I can edit it in Canva. I really love Canva, easy to design with templates and ideas. As well, I need to think the copy of the deal and check the grammar in Grammarly. Yes, I know. I can tell you that after one and half year in the United Kingdom I am still doing some awful mistakes.
- Do: Saved the page as a draft in WordPress, I can design the headers and the deal. Why? Because I am thinking in the Trinity Method (Relevance, Value, and CTA). In the buyer's journey, they need something in the end of the road. That is the deal through the CTA. Now, I can download the pictures in JPG and PNG and upload it. Finally, I can put all together and the page is ready to publish.
- Study: what Edward Deming says is simple. Take a moment, analyze what you have done and how you have done. Then, learn and try to improve it. That is mean: setting goals in Google Analytics, setting the label for Mixpanel and enabling the heat maps and click maps in Sumome. Besides, in addition to the web analytics, a tool of a Voice of Customer (VoC) very useful, Hotjar's polls. I want to know a qualitative answer about our offers. The question is "What kind of deal would you like to find at Alcatraz?" Who knows? Maybe we can find something very interesting.
- Adjust: repeat the process by applying what you have learned. I will wait until February to see how the page works and how the users react on it. Accordingly, it will give time for the tools to get enough data to be meaningful.
As you can see are many tools to use, but the cost of them is £0.00. Well, £2.40. The price of the mocha in Starbucks that day. This has been a quick example of what I understand a growth hacker can do for a startup. There is a situation to solve and limited resources. You have to use your creativity and your curiosity as a weapon to solve it.
If you have any suggestions or others tools to use, please let me know your thoughts. Write below a comment to create networking and dialogue.