Web Analytics Ecosystem

(My) Definition of Web Analytics Ecosystem.

It is a set of tools of analysis and measurement that acquire both quantitative and qualitative data. This ecosystem provides you a complete view of who, what, when and how of the user’s behavior.

Here you can find techniques like Web Analytics, Voice Of Customer (VOC) and User Experience (UX).

For example, you can set up tools like Google Analytics, Markitude, Hotjar, Marketeer and Optimizely. All these tools can work together to provide you KPIs in a Dashboard.

Books related to Web Analytics Ecosystem.

All these ideas about Web Analytics Ecosystem I took from:

Web Analytics 2.0, Avinash Kaushik. 

Authors related to Web Analytics Ecosystem.

Avinash Kaushik.

Quotes related to Web Analytics Ecosystem.

Clickstream answers the what. Multiples Outcomes Analysis answers the how much; Experimentation and Testing help explain the why (Voice of Customer also contributes to the why) and lastly Competitive Intelligence provides the what else“. Avinash Kaushik, Web Analytics 2.0.

“I believe that most websites suck because HiPPOs create them. HiPPO is an acronym for the “Highest Paid Person’s Opinion.”
Avinash Kaushik, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Questions related to Web Analytics

Useful questions:

What is it?

What is it telling you?

What do you do next?

What is the bottom line?

(this 4 questions I took it from Web Analytics 2.0 Avinash Kaushik)